Throughout history, flowers have been associated with two things: love and secrecy. The ancient Romans painted roses on the ceilings of their banquet halls to remind guests that whatever secrets were shared sub rosa or “under the rose” were meant to be kept confidential. The association between flowers and secrecy was continued in the Middle Ages when a rose would be hung above a meeting table where private matters were discussed.
Today, an anonymous gift of flowers combines love and secrecy in a way that’s guaranteed to delight your recipient. The mystery of receiving a dozen red roses from an anonymous admirer will surely set your gift apart from the rest if it’s your loved ones’ birthday or a holiday where she’ll be receiving many gifts.
One would think that choosing a flower delivery business van would indeed be rather easy. You just need a van with some interior shelving, which was easy to vacuum out at the end of the week. Sure, that's true enough, but there is much more to it than that you see.
For instance, your deliver van in your florist business will need adequate signage so people will see it, and putting signage on a van can be tricky, ask any vinyl sign installer, they will tell you the challenges with bodylines, windows, and disruptions in the contour of the vehicle's body that make the job a nightmare, and the results can often be less than needed.
Your delivery van is a marketing and advertising asset as well as a delivery vehicle, and you need to be thinking here. Remember when you deliver flowers your van will be outside of a home, or business and it really matters. You need a strong brand impression for people to observe and see. And with that point please realize that sometimes it makes sense to buy a used van instead of a new one to insure that you have the best body lines for signage.
In fact, the body shape and design matters more to your business than merely the brand you buy or the actual fuel economy. Because good signage brings in more business by 3-fold, I hope you see that point. Formerly, our company was in the vehicle washing business, and we noted how many vehicle signage configurations were all wrong, and in disarray of a cohesive message.
For instance the windows in back broke up the advertising, which is terrible, because when your delivery van is in heavy traffic losing money, you have a captured audience that could be reading that signage. Not to mention that windows in back allow heat in, and that costs on the refrigeration costs or air-conditioning to keep your perishable product from wilting.
Also, perhaps you should not have side windows either in this same argument. Because a large side surface allows for much bigger and robust signage or even a adverting sign wrap, which is obviously better than just vinyl signs, you see? Bigger than life bright flower arrangements on the side of your van makes people look, and will better imprint your brand on their memory, which is good for your business when they go to buy flowers in the future.
It's not only important for the type of van, fuel economy, but you need to pay the utmost attention to the body lines when choosing a flower delivery van. Please consider all this.
Even if you aren’t including your name on the gift card that comes with your flowers, you should include a heartfelt message explaining why you sent the bouquet. Consider sending a message with a tantalizing hint of your identity, but not enough to reveal who you are. If you want, choose a romantic moment later in the day to tell your loved one that you’re their secret admirer.
Rawson – a Career in Floristry
Ordering flowers online has many advantages over the "traditional" way of walking into a florist. Here's a summary of some of those advantages:
Log online, browse the range, make a few clicks, and you're done! No travelling to a florist shop, no finding parking, no waiting for service! Simply select your items, make payment, and your order is on it's way.
You can order flowers when you want to. After work, during your lunch break, even at 2am if you wanted to! Online florists are open 24 hours a day, so you have the convenience of being able to order any time of the day from the comfort of your own home.
You Get Great Specials!
Particularly in the case of online florists, they usually fulfill orders through a range of local florists. This means that you have access to the best prices. If you go into a local florist shop, you are stuck with their prices. But by purchasing online, you know that if you buy a dozen red roses (for example), they have usually sourced it from the lowest price florist. It's a great way to get discount flowers.
The Prices Are Lower
Especially for online florists who do not have physical stores, overheads are lower. Also staffing costs are lower because ordering systems are automated, so in the end this all adds up to lower prices on flowers. On average, you will pay lower costs through an online florist than you will in a physical store.
You Get To See The Full RangeThrough an online florist, you can view hundreds of different arrangements all in one place, which is usually not possible within a florist shop.
Online Florist Services
So you're thinking about sending something to a friend, and you've heard about online flower shops. You're thinking: "well it sure is convenient, it's personal, and it's not too expensive, but flowers just aren't what I'm looking for." Well you, my friend, are in luck. Online florists aren't just a haven of everything from roses to exotic bouquets and rare plants, but also offer collectible gifts, chocolates, and gourmet baskets.
Popcorn, you say? Yes, even popcorn is an option at some online florist hot spots. From flag decorated tins full of popcorn to popcorn balls, popcorn is just one of the many unique gifts and collectibles you can find at your online florist. The virtual flower shop is not limited by space or niche. Stuffed graduation bears or products from Crabtree and Evelyn and the Sharper Image can be delivered along with live plants and bouquets of flowers. Candles, play sets, picture frames, wreaths, crafts, Swarovkski and even Waterford crystal can all be sent from one central location. The best part is, it's just a point and a click away. You don't even have to leave your desk, let alone your office.
Not quite sure what to get for that last-minute congratulations gift? How about a hatbox full of lotions and bath salts? Not quite it? Try a collectible tin filled with chocolates. Not quite manly enough? How about an all-in-one grill fork for the man of summer and his grill? The list goes on, and it can all be found in one central location. So even if you've got a couple of gift ideas, but aren't quite sure, or even if you have no idea, you can surf through the virtual directory of gifts and flowers at your online florist for the perfect gift, whether its for a graduation, an anniversary, a baby shower, or just to say "I was thinking of you."
Why not just go to the mall? The personal delivery of gifts is a huge timesaver in today's fast paced world, and who doesn't love getting a present in the mail? In addition to not having to worry about finding time to drive to the mall or florist, you can send these gifts to anyone from your spouse or child to a friend you only see once or twice a year without having to worry about them collecting dust in your foyer closet for months. Thinking of someone, but not quite sure when you'll see them next? Send them a popcorn ball. You'll be glad you did.
To view our list of most recommended online florists, visit this page: Recommended Online Florists [http://www.ezerk.com/articulos.php?category=57]