Throughout history, flowers have been associated with two things: love and secrecy. The ancient Romans painted roses on the ceilings of their banquet halls to remind guests that whatever secrets were shared sub rosa or “under the rose” were meant to be kept confidential. The association between flowers and secrecy was continued in the Middle Ages when a rose would be hung above a meeting table where private matters were discussed.
Today, an anonymous gift of flowers combines love and secrecy in a way that’s guaranteed to delight your recipient. The mystery of receiving a dozen red roses from an anonymous admirer will surely set your gift apart from the rest if it’s your loved ones’ birthday or a holiday where she’ll be receiving many gifts.
In today's frenetic world, saying it with flowers is no longer a walk in the park. Flower business is tricky with seasons, longevity, time, place, weather and tastes, ruling the terms. Florists are fast becoming important service providers in a mercurial, niche market. If you are tongue-tied by emotion or an occasion, seek a florist well versed in floriography or the language of flowers, to articulate it best. They can brilliantly bouquet your feelings, tag a well-worded enclosure card and deliver with panache. Putting together highly personalized object d'arts, florists cater to individual needs as well as corporate events, private functions, school and college ceremonies or public extravaganzas.
Choosing the right florist can be tough. Check with friends, family, church, local yellow pages, floral guides or website recommendations to select the right person. Whether florists operate from homes, stores, supermarkets, garden supply stores or through on-line brokers, word-of-mouth recommendations are the safest bet. Out-of-city deliveries mean that your florist must be part of a floral wire service or national affiliation that makes for easy networking.
Decide on the budget and then customize the selection. If the basket must be delivered, provide the name, address and contact telephone number, as well as the best time it needs to be dropped off. Give the florist at least a few days' prior notice and remember to sign the personal card that goes with it.
For busy individuals, flower delivery via telephonic orders is an easy option. But spell out choices on color, single type or mixed flower arrangement and offer the same information on the recipient that you would do at the store. Payment can be by any major credit card or through an in-house account.
For big events, flower delivery orders must be placed at least a month in advance to enable the florist schedule order-supply-delivery and set-up time. Especially if it is the holiday season, flower delivery can be fraught with hits and misses. Provide all the information about the location, purpose and scope of the event, so that the final delivery is top notch. And ensure your contract spells it all out, including taboo flowers, second choices, rental, delivery, set-up costs, payment schedule, cancellation or refund clauses.
Let that spontaneous gesture of love and attention be an indelible one-affirm it with flowers and remain a delightful forget-me-not.
Even if you aren’t including your name on the gift card that comes with your flowers, you should include a heartfelt message explaining why you sent the bouquet. Consider sending a message with a tantalizing hint of your identity, but not enough to reveal who you are. If you want, choose a romantic moment later in the day to tell your loved one that you’re their secret admirer.
Charlton – a Career in Floristry
Probably the idea of online florists doesn't appeal to you because you accept picking out flowers as a very personal act. It's not just the rose, the violets or whatever flowers you are buying, you want to smell them and examine them carefully before buying them. Many people find it weird that anyone would want to buy flowers online. I also can't seem to get used to this strange idea. However, according to a recent survey, the business of online florists is blooming. It is amazing to see how important convenience has become nowadays.
Most of the appeal of online florists has to do with packaging. Of course, when buying flowers online you cannot actually look at them. This might be a disadvantage for the online florists or an advantage; it all depends on where you are looking the situation from. Even though you don't see the actual flowers you buy, the online florist will show you a picture of the perfect bouquet, so you will think that everything will be fine. However, the flowers you buy will never look as gorgeous as the carefully arranged and photographed bouquets you've seen online.
There is one thing I really like about online florists and actually this is what made me use one for Valentine's Day. I wanted to buy a very special bouquet for my girlfriend. However, most florist shops have a poor selection of flowers. Of course, the local flower shop cannot afford to have a great variety of flowers in stock as they lack a large warehouse. The online florists have much greater selection of flowers, they stock thousands of different flowers because they run a large warehouse that can ship all over the nation. Some florists online even allow you to custom arrange a bouquet. I just love that idea.
There is no doubt that the greatest advantage of the online florists is that they deliver flowers all over the country. Getting flowers from someone you know - a friend, a family member or a loved one is always a pleasant surprise, especially if these people are far away from you. Flowers bring memories to live, they provide a reminder why you like the sender and they are one of the few things that everyone loves receiving, especially if they've been sent from our significant other.
The Advantages and Disadvantages of Online Florists
Ordering flowers online has many advantages over the "traditional" way of walking into a florist. Here's a summary of some of those advantages:
Log online, browse the range, make a few clicks, and you're done! No travelling to a florist shop, no finding parking, no waiting for service! Simply select your items, make payment, and your order is on it's way.
You can order flowers when you want to. After work, during your lunch break, even at 2am if you wanted to! Online florists are open 24 hours a day, so you have the convenience of being able to order any time of the day from the comfort of your own home.
You Get Great Specials!
Particularly in the case of online florists, they usually fulfill orders through a range of local florists. This means that you have access to the best prices. If you go into a local florist shop, you are stuck with their prices. But by purchasing online, you know that if you buy a dozen red roses (for example), they have usually sourced it from the lowest price florist. It's a great way to get discount flowers.
The Prices Are Lower
Especially for online florists who do not have physical stores, overheads are lower. Also staffing costs are lower because ordering systems are automated, so in the end this all adds up to lower prices on flowers. On average, you will pay lower costs through an online florist than you will in a physical store.
You Get To See The Full RangeThrough an online florist, you can view hundreds of different arrangements all in one place, which is usually not possible within a florist shop.