Throughout history, flowers have been associated with two things: love and secrecy. The ancient Romans painted roses on the ceilings of their banquet halls to remind guests that whatever secrets were shared sub rosa or “under the rose” were meant to be kept confidential. The association between flowers and secrecy was continued in the Middle Ages when a rose would be hung above a meeting table where private matters were discussed.
Today, an anonymous gift of flowers combines love and secrecy in a way that’s guaranteed to delight your recipient. The mystery of receiving a dozen red roses from an anonymous admirer will surely set your gift apart from the rest if it’s your loved ones’ birthday or a holiday where she’ll be receiving many gifts.
Nowadays, many types of businesses have started operating online. Among the businesses which are quite popular online are florists. Online florists provide a lot of convenience in ordering flowers and having them delivered. Thus, many people purchase and send flowers through them on different occasions like Valentine's Day, mother's day, birthday, weddings and so on. These people turn to online flower shops and florists for purchasing and sending flowers due to their advantages, which are discussed below.
The first and foremost advantage is the convenience provided by these businesses. One can use their service from wherever they want as long as there is a computer with an internet connection available. This means that one can order flowers from his or her home, office or any other convenient place. Moreover, their website is accessible round the clock due to which, a person can order whenever it is convenient for him or her.
Secondly, online florists have a large variety for customers to choose from. They have different floral arrangements and bouquets to match different budgets and occasions. Besides, one can choose to order flowers from another florist if one of the florists operating online does not have the specific flowers that he or she wants. This is somewhat difficult with local florists since a person has to choose from whatever is available.
Thirdly, the prices of the florists operating online are quite stable and low as compared to local florists. The prices are low due to the significantly less overheads. Besides, such a business is more likely to have a set price for their floral arrangement and bouquets.
Another advantage of using an online florist is that one can send flowers across the world. With local flower shops, this can be quite difficult. An online flower shop or florist removes the problem of differences in time zones and finding a suitable florist. They have a large network of florists across the world allowing people to send flowers to their loved ones from miles away.
However, like all other things, online florists do have some disadvantages as well. Due to this, some people are cautious while using them. Some of the disadvantages of ordering flowers from them instead of using a local florist are mentioned below.
Firstly, there is a lack of personalized service when using an online flower shop. When a person uses a local florist for many years, he or she is able to get personalized service due to the good relationship formed with the florist. Moreover, a local florist can give the customer valuable advice, which an online florist might not be able to provide.
Secondly, one cannot assess the quality of flowers when ordering them through an online florist. For example, some of the flowers they send may be in full bloom, while other may be still budding or nearing the end of their life. One cannot see what quality of flowers are being sent since the photos used to describe the flowers are the ones taken when they are in full bloom.
Thirdly, there is risk of sensitive financial information being passed on through the internet when one is making payment for the flowers. If a person uses a safe and secure operator, then this disadvantage can be overcome easily.
Thus, it can be seen that online florists have both advantages and disadvantages. However, they are still popular as a means of sending flowers across the world. So, look at both the advantages and disadvantages of using them before you take a decision to send flowers through them.
Even if you aren’t including your name on the gift card that comes with your flowers, you should include a heartfelt message explaining why you sent the bouquet. Consider sending a message with a tantalizing hint of your identity, but not enough to reveal who you are. If you want, choose a romantic moment later in the day to tell your loved one that you’re their secret admirer.
Noorat – a Career in Floristry
Considering from the point of view of a florist, flower delivery service is certainly a lucrative business. And conducting it through Internet is even more gainful. It is undoubtedly a fast blooming business these days. Already a vast number of people are using the Internet for the purpose of shopping and taking various services. And the number of tech-savvy people is rising in each passing day, thereby extending the domain of online marketing even further.
When considered from the side of the consumers, these flower delivery services are of immense help to those people who have no time to reach out to their loved ones and gift the flowers personally. Thanks to the florists, they have someone to deliver the flowers on their behalf. They will not repent for the fact that they could not wish somebody a 'happy birthday' or a 'happy anniversary' even with some flowers.
By offering such service, the flower delivery service providers are getting the chance of making money out of it. The consumers are able to be a part of a ceremony by sending flowers, though remaining practically absent. While doing this, he will not require to compromise with an urgent piece of work. If he takes the service from an online florist then it is well and good. He can make the order from anywhere only if he has access to the Internet.
So many of the florists have websites through which they offer service. They take orders online and deliver the flowers on the ordered place. It is not possible to draw an exact distinction line as to who has the upper hand in the world of online flower delivery. If the consumers are getting the chance of making somebody happy by sending flowers, the florist also making a living out of it. Thus, it is a win-win situation for both the florists and the consumers.
A Critique of Online Florists
The simplicity of shopping online has made our lives so much easier. By the click of a mouse you can buy flowers online and have them delivered almost anywhere and place flower orders online anytime.
Online florists come in handy, especially if you live in an international location and wish to send flowers to someone in South Africa, for instance. With little to no effort you can send a message and special gift to a loved one, family, a friend or business associate, no matter where you are in the world.
There are just a few things you need to take into consideration before purchasing flowers from an online flower store.
Choosing Online Florists
Any reputable online florist should have a wide variety of flowers, bouquets, arrangements and posies available for you to choose from. Within their selection the florist should cater for any occasion including religious and national holidays and celebrations.
The bouquets should only be created with the freshest flowers available. To guarantee that the bouquet remains in perfect condition until delivery, it would be best if the online florist you choose has a branch or flower shop in the city or vicinity to which you would like to send the flowers.
As many people don't know the names of flowers, the selection of flowers or arrangements should be illustrated on the website. This will make your decision a little bit easier. A reputable florist's selection would be broader than most, giving you a wider variety of creative and stylish arrangements to choose from.
Since sending flowers to a loved one is such a special gesture, your online florist should allow for personal touches to be added to your bouquet. A card for instance, where you can include message you'd like to send with the bouquet. If the online store does not have this particular service available, it may be advisable to rather move on to your next choice of online florist.
Some florists have membership available. Obviously the more established they are, the more clients they would have and membership availability would show that they have returning clients. Therefore, clients are happy with both their services and products.
Delivery and Payment
Before finalising your order, confirm both the price for the bouquet and whether there are any additional delivery charges! You'd be very disappointed if you've gone through the process of selecting a florist only to find out that their prices are either too high or contain hidden costs at the end of the order.
Confirm with the florists that they are able to deliver at the specific time, date and location of your choice. Keep in mind though that public holidays and Sundays do affect the delivery process, therefore make sure that your chosen day of delivery is not on any of the national public holidays. Other than that, the delivery should be done right to the recipient's doorstep.
With regard to payment, your credit card details should be secure. An encrypted system should be used for processing orders to make sure that your details are not open to theft.
Then last, but not least, a telephone number should be readily made available should you want to track your order. But all-in-all, ordering flowers online is the easiest and quickest way to deliver a special message to a loved one or business associate.
If your choice of florist is a good one, it should be as easy as making your choice of flowers, giving them the particulars for the delivery and the rest should be taken care of!